The challenge is not simply to make Artificial Intelligence “green.” It is not even about making AI “green”. It is to direct AI adoption toward valuable use cases while helping businesses and society manage technological, economic, environmental, and governance risks. In a broader geopolitical and financial context where Venture Capital funding tends to move to Artificial Intelligence to the detriment of other technologies and industries, European economies need to create the conditions of success for sustainable AI adoption to strengthen long-term competitiveness, while carefully considering its impact on society, nature and planetary boundaries.

Rather than considering AI as just a technology to adopt, the aim of Impact Transition is to uncover the structural, policy, and market conditions needed for Artificial Intelligence to become a meaningful driver of business innovation in Europe, whether in the European Union or countries outside of it such as the United Kingdom and Switzerland, and leverage it for impact across advisory and board mandates.

The starting point is the rapid shift in capital investment away from traditional sectors and toward AI. Startups are engines of economic growth, yet founders increasingly face difficulties securing funding as venture capital shifts towards AI-powered business models concentrated in a small number of innovation hubs outside Europe, including Silicon Valley and Beijing. This shift is already reshaping markets, financing models, and industrial priorities, with important implications for Europe’s economic future.

Whether by advising startups working on new business models, redesigning marketing as a function or accompanying the transformation of established industries towards a more sustainable future, Impact Transition aims to support innovation, competitiveness, and sustainable longer-term growth across Europe in ways that are mindful of the planetary boundaries and the future of European economies, stakeholders and citizens.