This work brings together academic research, industry guidance and practitioner experience at the intersection of artificial intelligence, sustainability, resilience and business development. The aim is to make complex developments useful to executives, boards, entrepreneurs and civil-society stakeholders shaping Europe’s economic future.

Research themes

Responsible AI adoption in Europe and Switzerland: including

  • identifying the conditions of success in terms of policy, regulation, venture capital distribution, academic, research and corporate / industry collaboration, to best leverage the potential of AI
  • AI’s impact across key industries including the creative professions and how to redesign marketing and commercial functions in the age of AI
  • AI’s impact across key aspects of society such as evolution of the job market, the gender gap in the workforce, AI in higher education...
  • Impact investment and business-model innovation; resilience and competitiveness within planetary boundaries.

Academic publications in the field of AI and resilience

  • The Impact of AI on Startup Ecosystems and Opportunities for Broader Economic Development in Europe

An examination of how AI investment is reshaping startup ecosystems, capital flows and the conditions for innovation and competitiveness. Based on six years of experience alongside startups and fundraising and thorough research of the conditions of success of innovation ecosystems outside of Europe (Silicon Valley, Beijing, Abu Dhabi...) the article provides a point of view on the regulatory, policy and capital distribution factors that Europe could benefit from, to make AI adoption a driving force behind our economies while paying close attention to the sustainability aspects of it.  

  • Generative AI and Marketing Effectiveness: Balancing Efficiency, Consumer Trust and Responsible Adoption

A practitioner-focused analysis of how the marketing and communication functions can capture the benefits of generative AI while protecting advertising effectiveness, quality and consumer trust in the context of eroding attention spans and general distrust of synthetic content. Both papers are under publication following the 14th SBS International Research Conference in Zurich in October 2026. 

Discover the conference Contact us

Industry guides and contributions

Practical guidance for decision-makers, including a co-authored contribution to the French advertisers’ association guide on sustainable AI adoption for advertisers.

Union des Marques France Contact us

Upcoming book

 Current research also informs the forthcoming book AI, Resilience and Business Development, written for business practitioners and civil-society stakeholders who want to engage constructively with the evolution of AI in Europe and Switzerland.

A practical view of where AI can create meaningful value, where its use may not be justified, and how better-informed stakeholders can shape better outcomes. The book researches the impact of AI across key industries in Europe, but also in the field of startup-led business innovation, higher education, women’s empowerment in the workplace and other societal aspects.

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