Turn AI, sustainability and resilience into practical business advantage

 We work with executives, boards and innovation leaders who need to make confident decisions at the intersection of artificial intelligence, sustainable transformation and long-term competitiveness.

The focus is not technology for its own sake. It is identifying opportunities and risks brought on by AI in your specific sector, choosing the right use cases and directing resources where they create meaningful value, and building the governance and organisational conditions for responsible adoption. Drawing on more than 15 years of leadership across digital transformation, marketing, data and sustainability, we combine strategic perspective with hands-on experience of complex, cross-functional change. 

Our work spans established businesses, startups and impact-driven innovation ecosystems. 

Advisory: Shape responsible AI strategies, redesign capabilities and business models, and connect sustainability ambition with operational and financial outcomes.

Speaking & Workshops: Equip leadership teams, boards and professional communities to understand the risks, opportunities and practical implications of AI-enabled transformation.

Board Advisory & Mandates: Strengthen oversight of AI, data, ESG and resilience, with constructive challenge and an independent, future-focused perspective.

Strategy and transformation for responsible, resilient growth

 We advise organisations navigating decisions that cut across AI, sustainability, data and business transformation. Together, we translate ambition into a focused roadmap: clarifying where AI is justified, identifying the capabilities and governance required, and aligning innovation with measurable business and societal value. We prepare for sustainability related risks in your business model.

Responsible AI adoption and governance

Build the decision frameworks, accountabilities and safeguards needed to adopt AI with confidence. The work can include risk framing, data quality, ethics, operating models and the practical implications of evolving expectations in Europe and Switzerland.

AI-enabled sustainability reporting

Modernise reporting workflows and ESG data governance without compromising assurance. We help organisations explore how AI-enabled tools, including Claude Code capabilities, can improve efficiency, traceability and insight across sustainability reporting, turning what used to be static pdfs into risk modelling and decision support across your organisation.

AI-driven transformation of marketing

Redesign the marketing function around new AI capabilities while protecting brand trust and effectiveness. My perspective draws on more than 15 years across brand building, media, content, data, automation and AI workflows, as well as co-authoring the French industry guidance on sustainable AI adoption for advertisers.

Resilient business-model and ecosystem innovation

Explore new models, partnerships and value-chain opportunities that can strengthen competitiveness within planetary boundaries. We bring experience across climate, circular economy, CO₂ reduction and sustainability innovation.

Startup and impact-venture advisory

Strengthen proposition clarity, business-model viability and investor readiness. Having evaluated more than 180 impact-driven startups, we understand what it takes to connect purpose, evidence and commercial potential – and how to unlock contracts or investment.

Subject matter expertise in the field of AI and sustainability for business development 

Clear, experience-informed points of view about AI, sustainability and the future of business

I deliver keynotes, executive briefings and interactive workshops that help audiences move beyond hype and engage with the strategic choices created by AI. Each session connects technological change with competitiveness, sustainability, governance and resilience and leaves participants with questions and frameworks they can use. 

Selected topics

AI and sustainability in the boardroom
Priorities, risks and opportunities for boards overseeing AI adoption, ESG commitments and long-term value creation.

Responsible AI adoption in Europe and Switzerland
Based on a strong understanding of the policy, market and organisational conditions needed to turn AI into a responsible driver of innovation and competitiveness, I deliver keynotes and workshops on responsible AI adoption.

AI, marketing effectiveness and consumer trust
How AI is reshaping creative and marketing functions - and how organisations can pursue efficiency without weakening quality, distinctiveness or trust.

Business-model innovation and resilience
How leaders can identify risks and opportunities caused by AI in an increasingly global competition to explore new sources of value and future-proof their business models as well as their resource allocation.

AI risks and opportunities for business and society
A practical view of where AI can create meaningful value, where its use may not be justified, and how better-informed stakeholders can shape better outcomes. My upcoming book ‘AI, resilience and business development’ researches these themes across key industries in Europe, but also startup-led business innovation, higher education, women’s empowerment in the workplace and other societal aspects.

Formats and audiences

Keynotes, panels, executive briefings, leadership workshops and facilitated strategy sessions for boards, executive teams, business functions, professional associations, innovation ecosystems and civil-society stakeholders. Sessions can be tailored to the organisation, sector and level of AI maturity, and delivered in English or French.

Independent oversight for AI-enabled, sustainable business transformation

 For boards that need to balance growth, transformation and sustainability while maintaining clear oversight of risk, data, ethics and long-term resilience, I bring more than 15 years of director-level experience across digital transformation, marketing, data and sustainability, with work experience on the agency and tech provider side, international corporates, startups and impact-focused innovation ecosystems.

AI and data governance

Help the board ask better questions about AI strategy, use-case selection, data quality, accountability and responsible adoption. I can support the framing of governance priorities and challenge management assumptions.

Sustainability, ESG reporting and resilience

Connect sustainability ambition with operational and financial outcomes. My contribution combines GRI-certified reporting knowledge with experience in ESG storytelling, impact measurement, KPIs, climate strategy and sustainability innovation across the value chain.

Risk, scenarios and strategic oversight

Identify and frame interconnected AI, climate, data and market risks. I help boards explore scenarios, test strategic choices and build resilience into transformation agendas and capital-allocation discussions.

Non-executive director profile

I bring a cross-functional perspective shaped by leading tech adoption and growth programmes across markets, guiding AI strategy and governance at scale in a CHF 3 billion business unit, building enterprise digital and data strategies across 30 markets, and evaluating the business models and investor readiness of more than 180 climate-positive and impact-driven startups.

Research and governance affiliations

My board contribution is reinforced by ongoing research on AI, resilience and business development, forthcoming academic publications, and membership at ESG4Boards.